Cool Japan Amidst the Challenges of the K-POP Era: No Matter How Much We Get Overlooked, We Are the Queens of SOFT POWER!!

Although the cultural wave of J-Culture has weakened, its neighbor, K-Culture, has surged forward with K-POP and K-Series gaining increasing popularity, not to mention K-Movies that have achieved success at the Oscars. However, this hasn’t caused Japan to give up. For instance, ‘Drive My Car’ also won the Oscar for Best International Film. Recently, for fans of Japanese cinema, ‘April Come She Will’ has become a must-see, featuring the song ‘Michi Teyu Ku (Overflowing)’ performed by Fujii Kaze, who is known for the viral hit ‘Matsuri’ that reached number one on the Top 25 chart of the most listened-to songs in Bangkok on Apple Music Thailand. On Spotify, it was ranked in the top 5 of the Viral 50 Thailand chart, prompting the artist to post an Instagram story to express his gratitude.

This shows that the popularity of J-Culture is still deeply rooted in Thai society and is not fading away. This includes classic anime and manga like ‘Doraemon,’ ‘Conan,’ ‘Slam Dunk,’ ‘One Piece,’ and ‘Demon Slayer,’ which entertain people of all ages and have captured many hearts. Moreover, it sparks ideas through fashion and lifestyle, with Gen Z’s clothing style being influenced by the ‘Nippon Boy’ aesthetic, which young men love for its simplicity yet smart appearance. It’s undeniable that many have had Uniqlo or Muji clothing in their wardrobes due to their good quality and comfort. Similarly, Japanese skincare and makeup have won the hearts of girls across generations, thanks to their commitment to producing the best extracts for the skin. Brands like SHISEIDO, SK-II, and Faris By Naris are among the top five skincare and cosmetics brands in Japan that have been beloved both domestically and globally for over 90 years.

Faris By Naris contains 100% natural ingredients, free from mineral oil and fragrances. A key highlight that makes Faris unique is Kobe Water, sourced from the Rokko Mountains, which seeps through the volcanic rock layers of Kako Granite, aged over 10 million years, resulting in 100% pure mineral water. This water is rich in more than 40 essential minerals that help strengthen and protect the skin from environmental factors, maintaining the balance and hydration of skin cells. Its quality is recognized in Japan and worldwide for its effectiveness, making it a core component since the company’s founding. You can be confident that no matter your skin type or tone, it is suitable for all skin conditions without causing irritation.
Additionally, the focus is on developing products that meet consumer needs, with the core of success being quality. The products emphasize benefits for skin rejuvenation in both the short and long term, aiming for global recognition by utilizing world-class advanced technology for full-scale production, certified by the Japanese government and leading cosmetic institutions.

Starting from a skincare toner, Faris By Naris has expanded into a diverse range of products, including Facial Care, Hair Care, Personal Care, and Makeup. The company conducts studies to test product stability at various temperatures and adjusts formulas to suit the climate of each country, catering to the diverse beauty needs of women worldwide amidst societal diversity.
It must be acknowledged that Japan serves as a model for utilizing soft power to drive economic growth, inspiring many countries to adopt similar strategies to attract investment for national development. Faris By Naris, as a 100% Japanese brand, has the potential to create new surprises and maintain a strong presence in the Thai market.
Thank you for the information from:
https://thematter.co/thinkers/j-pop-k-pop-soft-power/26868
https://waymagazine.org/soft-power-cool-japan/
https://thestandard.co/lessons-from-pop-mart-shop/